From Declining Enquiries to 30% Growth: NA Timber’s Turnaround Story
- Hookd
- Dec 8
- 2 min read
NA Timber had been shrinking year on year. Not because of their craftsmanship, but because too few people knew they existed. Within 12 months of working together, we reversed that downward trend and helped them grow their top line by 30%, fueled by a steady stream of high-quality enquiries. Here’s how we turned an unpredictable pipeline into a scalable engine for growth.
The Challenge
Before we started working together, NA Timber’s enquiries were shrinking year on year.
They relied almost entirely on word of mouth and local paper directories, which meant:
an unpredictable pipeline.
fewer and fewer enquiries each year.
no clear way to reverse the downward trend.
increasing stress about where the next job would come from.
Their product was fantastic, but not enough people were seeing it.
The Solution
We rebuilt their website to turn interest into enquiries, then launched targeted Google Search campaigns aimed at people actively searching for services like:
“wooden sash windows”
“bespoke timber windows”
“timber front door made to measure”
Instead of hoping for referrals, NA Timber started appearing directly in front of ready-to-buy customers, and the enquiries finally reflected the quality of their work.
The Result
After years of decline, NA Timber achieved a complete turnaround, growing their top line by 30% in 2025 and creating a predictable flow of high-quality enquiries.
And the momentum isn’t stopping. For 2026, the plan is to add another 35%+ growth through:
a CRM system to automate follow-ups and track every lead.
better ROI visibility across channels.
automated review collection to boost SEO.
stronger social proof and digital presence.
more engagement with their best, highest-value customer types.
A business that was shrinking year on year now has a reliable, scalable engine for growth, and a clear roadmap for a record-breaking 2026.
Ready to unlock this kind of growth? Let’s talk about what’s possible for your business.
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